What discounts is your business offering on Cyber Monday?

 

 George Martin Group
65 N. Park Avenue, Rockville Centre, NY 11570
www.georgemartingroup.com   1-516-678-7272

 

The anticipated craze of black Friday didn’t disappoint retailers this year! Internet sales totaled $816 million dollars, a 26% gain on last year, mostly in part from heavy online promotional activity (www.BBC.CO.uk). Around 50 million Americans visited online retail sites on black Friday 2011! 

Amazon.com was the post popular online destination Friday, with “50% more visitors than any other retailer,” (www.BBC.CO.uk). Following Amazon was Walmart, Best Buy, Target and Apple. 

 

In-store black Friday success was not too far behind, with a 7% sales increase from last year (www.BBC.CO.uk). Black Friday is viewed as the start of the Christmas shopping season for most retailers and consumers, which is why outrageous discounts and sales are offered as a one-time only, kickoff to the shopping season. 

 

Mobile shopping accounted for 9.8% of all online sales, compared to 3.2% last year (www.BBC.CO.uk). IBM said “Apple’s iPhone and iPad had generated the most mobile internet visits to online stores, accounting for more than double the traffic originating from devices running Google’s Android system,” (www.BBC.CO.uk).

Today, known as “cyber-Monday”, is expected to be America’s busiest online shopping day of the year. Close to 123 million American plan to make an online purchase, according to a survey commissioned by the US National Retail Federation, a 15% increase on last year’s numbers (www.BBC.CO.uk). 

“Retailers have invested heavily in mobile apps and retail content as the appetite for Cyber Monday shopping through smartphones and tablets continues to rise,” said Vicki Cantrell, executive director of the NRF’s website shop.org (www.BBC.CO.uk). 

What is your business doing to encourage purchasing on cyber Monday? Do you have a mobile application? Share your ideas, discounts, applications and links with other retailers on our Facebook wall linked HERE.